Fractional first sales hire
Your tech works.Your pipeline doesn’t.
Tom LoebensteinSan Francisco. I do the work myself.
Who I am ↓
I sold to the operator your product keeps bouncing off of.
Restaurant owners, GMs, ops directors, school district administrators, facilities teams. I spent close to a decade selling into the rooms most software never reaches, and translating technical products into plain terms those buyers actually care about. I know how that buyer decides, stalls, and says no. Most recently I was the first commercial hire at Parameter AI, a YC-backed AI security company, so I also know what the inside of your company looks like right now.
How it works
Three steps. Start with two weeks.
Buyer Truth Audit
The real buyer map for one vertical: who signs, who blocks, who champions, and what each actually cares about. The objections that kill the deal, in the buyer’s words. A buyer’s-eye teardown of your pitch and demo. Then a clear go/no-go on which segment to attack first.
Playbook Sprint
The sales playbook for one vertical, built and handed off. ICP at the operator level, messaging per persona, the outbound sequences, objection handling, the demo-to-close motion, the qualification bar. The test: a new rep could run it without you in the room.
First-Logos Engagement
Everything in the Sprint plus live execution. I build the pipeline into your target vertical, run the first outreach cycles, sit in on early calls, and work the first logos alongside you — iterating the playbook against what real buyers actually do.
After that, month-to-month if you want ongoing help. No retainer minimums, no 12-month contracts. I take two or three engagements at a time. Pricing on the call.
Thirty minutes. I’ll tell you if I’m wrong about your buyer.
Worth having before you hand a $180k rep a quota into a buyer they’ve never met.